Sanrio’s New Character, Aggretsuko, Is Quite Literally, Actually, All Of Us



1. The latest character to join Sanrio is an adorable red panda named Aggretsuko.

The latest character to join Sanrio is an adorable red panda named Aggretsuko.

And just like her predecessors Hello Kitty, Chococat, and Gudetama she’s cute AF.



2. She’s just a young twentysomething living that urban city life and, well, she’s maybe THE most relatable character yet.

She's just a young twentysomething living that urban city life and, well, she's maybe THE most relatable character yet.

Yes, even more relatable than Gudetama, the lazy egg, we promise.



3. Aggretsuko works REALLY hard, even though her bosses are completely unsympathetic.

Move Over Hello Kitty, Sanrio Just Created Its Greatest Character Yet

WTF, right?!



4. And she keeps it ~real~ when it comes to coworkers shoving baby photos in her face all the time.


And she keeps it ~real~ when it comes to coworkers shoving baby photos in her face all the time.

Saaaaaame.



5. Everyone at work sees her as a pushover, but when she’s pushed to the limit…

Move Over Hello Kitty, Sanrio Just Created Its Greatest Character Yet


6. …her rage meter maxes out.

...her rage meter maxes out.

So WATCH. OUT.



7. And when that happens, she does what ALL of us would do…she has a drink.

And when that happens, she does what ALL of us would do...she has a drink.

Or, you know, several.



8. And then she takes out her frustration and stress with heavy metal karaoke sessions!

Heck yeah!



9. But, don’t worry, Aggretsuko has some great friends at work, too. And, YES, they do yoga together.

Hopefully we’ll see more of Director Gorilla and Secretary Washimi!!



10. She is us. We are her.

She is us. We are her.


11. You can check out Sanrio’s entire Aggretsuko introduction video here: