“This past year, many significant events occurred, and I noticed that many people on the internet, myself included, resorted to using these memes to either cope or respond to these events,” Wong told BuzzFeed. “I wanted to document the number of memes that happened this past year and put it on a medium that no one has done before. Also, I needed money for tuition.”
“Lots of praise, lots of people that said ‘Shit, I wish I did this earlier,’ and a few people that criticized the product — but that’s totally understandable,” he said.
“I started going back in history of major social media accounts that posted internet memes and noting the stuff that I felt was significant,” Wong said. “After putting all the pictures and ideas on a Google Doc, I sent it off to my designer.”
Wong said his large following on Tumblr helped him promote the book.
“On the first day that I put the book up for sale, it sold out in a few hours and I was able to afford new inventory and invest in marketing the book on more social media platforms,” he said.